3/21/2023 0 Comments Swift publisher for white paper![]() ![]() ![]() You can introduce a new approach- your approach-to tackling your audience’s pain points through thought leadership white papers.Īn educational white paper gives you the chance to teach readers about a subject related to your business. While it was a book rather than a white paper, this piece of original work brought us an entirely new way of marketing our businesses and ideas. Here’s an example of this you might recognize: Inbound Marketing by Brian Halligan and Dharmesh Shah. This white paper type typically challenges a commonly accepted belief or way of solving a problem, and it uses unique data and experience to introduce a new approach. A great example of such a white paper is FreshBooks’ 6 Smart Ways To Future-Proof Your Business.Ī thought leadership white paper allows you to position an original concept within your market. This how-to white paper is ideal for lead generation at the top of your funnel, but your sales team can use it in conversations with prospects and customers at all stages as it positions you as the expert with the right experience. Is there a problem many people in your industry struggle with? If you know the solution to the problem, and it’s deeper and more complex than what you’d cover in a regular blog post, a problem-solving white paper is a perfect format to use. How-To / Problem-Solving White Paper Source If you’re a service provider, you can do what dotSource, a digital agency, did with their Selecting Marketing Automation Systems white paper: compare products for a problem you solve, which positions you as the ideal partner to hire.Ĥ. You can use this format to compare your product and its features with those of your competitors. This tactic makes them a powerful asset in the middle of the funnel, as this is when your potential buyer is comparing different types of options.Ī product comparison white paper targets readers who know the type of product they’re buying, but haven’t yet picked a vendor to buy from. These types of white papers aim to direct and simplify the reader’s process of researching and buying a solution for their problem. Nextiva’s VoIP considerations for small businesses white paper is a great example. Unlike technical white papers, which show how certain technology works, a business benefits white paper makes a business case for a certain product or technology. These white papers feature elements like diagrams, tables, screenshots, and flowcharts to help convey the most complex points.īusiness benefits white papers target a non-technical audience. Technical white papers are often part of content hubs like a tech documentation library or a security center. Oracle’s white paper on deploying an Exadata DB system is a good example of this. This white paper type usually focuses on a specific product or a technical process behind a solution. Technical White Paper SourceĪ technical white paper describes how technology solves a specific problem. Here are the types to consider when writing one of your own. White papers can take different forms and help you achieve a range of objectives. What is considered a white paper? There are plenty of examples for you to take inspiration from. Follows a challenge-solutions-results story arc.One specific scenario with one customer.Based on original insights (data, interviews, etc.).Here’s what to keep in mind about white papers, case studies, and ebooks: Middle or bottom of the funnel: Digital agency selection guide by GRAYBOXīe sure to consider other downloadable content formats based on your audience and goals.Top of the funnel: State of data privacy by FormAssembly.Here are examples of both kinds of white papers: At the top of the funnel, you can focus on in-depth education for prospects later in the funnel, you can share practical, action-driven tips. White papers can be a great tool in every stage of your sales funnel. White papers have been around for decades- even longer than content marketing, which white papers are part of: This opportunity makes them a great lead magnet. They tend to have longer content that covers a topic in-depth through extensive research.Ĭompanies, brands, and nonprofits package white papers into PDF documents and offer them in exchange for an email address (and often more information, like company size, job role, and location). White papers are more complex and advanced than other marketing formats like articles or emails. It’s a document that helps you establish topical authority and share original insights, data, and expertise. What Does “White Paper” Mean? Definition Of White PapersĪ white paper is a marketing asset that argues a specific position or solves a problem for your audience.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |